The fake news article I examined has a clean, polished look imitating that of a typical online news article. There is a bold, graphic header, followed by neat, un-indented paragraphs in sans font. This clean, modern simplicity appeals to the aesthetic of the internet and the culture of online, millennial readers. The contrast between the black and white portrays a professionalism and seriousness.
If the article was presented in brighter colors or bolder font, it would lose the immediate appearance of credibility, looking less like an online news article. With online news articles, there is an expectation of clean lines and clear organization. This article plays to those expectations.
The large, immediate picture of Pluto immediately captures the reader's attention. The title of the website, "Futurism", is also centered. As the reader continues scrolling, a smaller graphic (cartoon image) continues engaging the reader with the topic. The bright image juxtaposes the black and white contrast between the words and the rest of the page. These images on an otherwise plain article hold the reader's interest. This ploy is used in fake and real news articles alike.